
Keratosis Pilaris (Chicken Skin): Causes, Treatments, and How to Get Smoother Skin
Keratosis pilaris (chicken skin) affects millions in the UK. Learn the causes, best treatments, and when to see a dermatologist to get smoother skin.
Learn what changed for vitiligo treatment in the UK in 2026, including NHS-approved ruxolitinib cream and when to seek specialist help.

Hebra Editorial Team
Hebra Journal
Vitiligo is a condition that affects far more people than most realise - and for decades, those living with it in the UK had very limited options. That changed in early 2026, when the NHS approved the first dedicated repigmentation treatment for vitiligo, offering new hope to tens of thousands of patients. If you've been struggling with vitiligo treatment in the UK, or have only just noticed patches of lighter skin and aren't sure what's happening, this guide is for you.
Vitiligo is a long-term autoimmune skin condition where areas of skin lose their pigmentation, resulting in pale or white patches. It occurs when the immune system mistakenly attacks melanocytes - the cells responsible for producing melanin, which gives skin its colour.
In the UK, vitiligo is more common than many people think. Studies show prevalence increased from 0.21% of the population in 2010 to 0.38% by 2021, with a lifetime risk of roughly 1 in 109 people. Research also shows the lifetime incidence is almost five times higher in people of Asian ethnicity compared to those of White ethnic backgrounds.
Vitiligo most commonly appears on the face, neck, hands, and skin creases. The patches themselves are not painful, though they can occasionally feel itchy, and the emotional and psychological impact of the condition can be significant. Vitiligo is strongly associated with other autoimmune conditions, including thyroid disease, which is why a proper diagnosis and monitoring by a dermatologist matters.
There are two main types:
In February 2026, NHS England announced that ruxolitinib cream (brand name Opzelura) would be made available on the NHS - making it the first licensed repigmentation treatment ever approved for vitiligo in England.
NICE published final guidance in March 2026, making ruxolitinib available to approximately 80,000-100,000 people aged 12 and over with non-segmental vitiligo, where standard first-line treatments (such as topical corticosteroids or calcineurin inhibitors) have not worked or are not suitable.
Ruxolitinib is a topical JAK (Janus kinase) inhibitor. It works by reducing the overactive immune response that destroys melanocytes, allowing the skin to gradually regain its natural colour. Clinical trials showed that patients using ruxolitinib were more than four times more likely to achieve facial repigmentation compared to those using a placebo, and many experienced at least 75% restoration of colour in affected facial areas.
The cream is applied twice daily to affected skin, with results typically reviewed after six months.
Importantly, ruxolitinib is only available through specialist NHS dermatology services - it cannot be prescribed by a GP. This means getting a dermatology referral is the first, critical step for anyone who wants to explore this treatment.
Related read: online dermatologist UK
While ruxolitinib is a significant advance, it isn't the only approach. Your dermatologist may recommend one or more of the following depending on your type of vitiligo, how widespread it is, and your personal circumstances:
Topical corticosteroids are often the first-line treatment and can help slow the spread of patches and, in some cases, restore some colour - especially if started early. They are most effective when patches are small.
Topical calcineurin inhibitors (such as tacrolimus) are an alternative to steroids, particularly for sensitive areas like the face and neck, as they don't carry the same risk of skin thinning.
Narrowband UVB phototherapy is a light-based treatment delivered in a hospital or clinic setting. It can stimulate melanocytes and encourage repigmentation. Research in 2026 increasingly points to combining narrowband UVB with JAK inhibitors to enhance results and reduce relapse rates.
Skin camouflage products are available on prescription through the NHS for people with vitiligo and can make a meaningful difference to confidence and daily life. A referral to a specialist camouflage practitioner can be made through a dermatologist or GP.
Psychological support is an important but often overlooked aspect of vitiligo care. The visible nature of the condition can affect mental health and self-esteem. Many NHS dermatology departments and the Vitiligo Society offer support groups, counselling referrals, and peer communities.
Related read: skin conditions dermatologist
One of the most important things to know about vitiligo is that early intervention tends to produce better outcomes. When patches are caught early and treatment begins promptly, there is a greater chance of stabilising the condition and achieving repigmentation.
Unfortunately, NHS dermatology waiting times can be substantial. Routine referrals can take several months depending on your region, and with demand for dermatology services rising year on year, securing an appointment quickly through standard GP referral channels can be challenging.
This is where skin health platforms like Hebra can help bridge the gap. Rather than waiting weeks or months to be seen, you can upload photos of your skin, receive an AI-assisted triage assessment, and be connected directly to a qualified dermatologist - in a fraction of the time it takes through traditional pathways. If you're concerned about new or spreading patches, getting expert eyes on your skin quickly is always the right call.
Related read: dermatologist waiting times UK
You should seek a dermatology assessment if:
Vitiligo is not contagious, and it is not a sign of poor health - but it is a condition that responds best to early, specialist-guided care. Don't wait to get it checked.
The 2026 approval of ruxolitinib on the NHS is a genuinely historic moment for vitiligo patients in the UK. For the first time, there is a dedicated, evidence-backed repigmentation treatment available through the health service - and awareness is growing about the psychological as well as physical impact of the condition.
Whether you're newly diagnosed, managing existing vitiligo, or simply noticing something new on your skin, the most important step is getting an expert opinion promptly.
Hebra can help. Our AI-powered skin health platform triages your symptoms and connects you with a qualified dermatologist faster than the traditional NHS referral pathway - so you spend less time wondering and more time getting the care you need.
Visit www.hebra.health to start your skin assessment today.
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